Digital Marketing , also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email , social media , and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Types of digital marketing - 1. Search Engine Optimisation (SEO) 2. Content marketing 3.Social media marketing 4.Pay per click marketing (PPC) 5.Affiliate marketing. 6.Native advertising 7. Influence marketing 8.Marketing automation 9. Email marketing 10. Mobile marketing Benefits of digital marketing- 1. A broad geographic reach. 2. Cost efficiency 3.Quantifiable results 4. Easier personalization 5. More connection with customers 6. Easy and conveninent conversions.