SEO is a way of helping a website to rank at the top of the search engine result page to gain popularity and lots of traffic.

What is SEO

SEO is an essential digital marketing technique that helps in increasing your website’s rank to no 1 on the search engine results pages (SERP).

The full form of SEO is search engine optimization. SEO is the most organic way of increasing a website’s ranking. There are two types of results on SERP(search engine results page) one is paid advertising (paid) and the other is organic results (free and natural).

SEO involves “organic” ranking, which implies you don’t pay to be in that place, which is a major difference between SEO and paid advertising. Search engine optimization, to put it simply, is the process of making online content more appealing to search engines like Google so they will display it near the top of the results page when a user searches for a particular topic. Read the full article on my website.