SEO stands for Search Engine Optimization. It refers to the process of optimizing a website or online content in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more search engine-friendly.

Search engines, such as Google, Bing, and Yahoo, use complex algorithms to determine the relevance and quality of websites when users search for specific keywords or phrases. SEO involves various techniques and strategies to align a website with these algorithms and improve its chances of ranking higher in search results.

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