At Ideal designs, we believe that design should not just look good. It should also work well; it should be memorable and it should connect with the end-user. The success of many a business today depends on how vital a role ‘good’ design plays in their business strategy. Design is often the first thing that the consumer comes in contact with, before you can meet the company representative, you see the logo… and ‘good’ or ‘effective’ design has already started playing a vital role. you see the logo… and ‘good’ or ‘effective’ design has already started playing a vital role.