Digital marketing, also known as online marketing, involves promoting brands and products using the internet and other digital communication channels. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, and content marketing, all aimed at connecting with potential customers and achieving marketing goals. Digital Marketing: Encompasses all marketing efforts that use digital channels, which can be both online (internet-based) and offline (non-internet-based).

Online Marketing: Specifically focuses on marketing activities conducted over the internet.

Interchangeable Use: While "digital marketing" and "online marketing" are sometimes used interchangeably, online marketing is more accurately considered a subset of digital marketing, focusing solely on internet-based activities, according to Salesforce.